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Tata Motors to bring back Tata Safari as flagship SUV to boost sales

Tata Motors is confident that by relaunching Tata Safari as flagship SUV, they can appeal to the socially active and fun-loving customers and that it will boost the SUV sales by re-energising the market.

January 7, 2021: On January 6, Tata Motors announced that it will be bringing back the Tata Safari with its upcoming flagship SUV with the code name Gravitas. Tata Safari was one of the first SUVs in India that introduced the country to the SUV lifestyle.

Tata Safari, the revamped SUV

Tata Motors representatives stated: “This SUV lifestyle, and glamorized the segment in the country for other players to follow and for over two decades, the SUV represented prestige and performance, and in its new avatar, the Safari will carry forward this rich idea and its strong legacy.”

Tata-Safari-Dicor-utkal-today
Image: GoMechanic

By the end of the next fiscal year, Tata Motors will have four SUVs in their flagship.

Tata Motors is launching the new Safari on January 26, 2021, expectedly. The SUV was showcased as Gravitas based on an extended version of the Harrier’s Omega architecture platform, at the Auto Expo 2020.

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Image: History of Indian Automobiles

The new Tata Safari will be offered only as a two-wheel drive for now and Tata has confirmed that the platform is ready for both a future four-wheel-drive version as well as an electric in near future.

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Image: Tata Motors

Features of the new Tata Safari

  • The new model is likely to have Tata Harrier’s terrain drive systems for better off-road performance.
  • The front will see a slightly redesigned bumper but will be identical to Harrier’s design.
  • The split headlamp DRL set up is carried forward but with LED headlamps.
  • The roofline and overall length, there is a notable hump which should relieve some extra headroom for the last row of seats.
  • The rear gets a considerable redesign that includes fresh new tail-lamps and a redesigned bumper.
  • Safari will have the wheelbase at 2,741mm.
  • It will be powered by the same 2-litre turbocharged diesel BS6 compliant motor.

Safari’s expected price will remain at Rs 18 lakh for the base trim.

Also read: TATA Steel’s Jyoti Fellowship Scholarship for SC/ST & Tribal Students

By Aankur Pradhan

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