Founded in April 1976, Odisha Film Development Corporation (OFDC) is a focal government agency that works to promote the development and growth of the Odia Film industry via the implementation of government schemes and policies.
The organisation is currently run under the supervision of Indian actor, radio personality, VJ (media personality) and television presenter, Kuna Tripathy. Some of the key objectives of this prestigious organisation are the provision of monetary support for Odia feature films, providing financial assistance to entrepreneurs for the construction of Janata and rural cinema halls/houses in semi-urban and rural areas, and also assisting the renovation of existing infrastructure for cinemas and much more.
The film corporation has played a crucial role in stimulating the growth of the regional film industry in the state by promoting Odia films extensively which has brought in a lot of new viewership, by attracting skilled technicians from the state as well as those from outside, setting up new and advanced infrastructure for cinema across the state has also helped increase popularity and the audience base.
Some of the major initiatives by Odisha Film Development Corporation are:
Establishing quality infrastructure for the propagation of regional cinema:
A revolutionary step taken by the Odisha Film Development Corporation was to spearhead the construction of new cinema houses and halls in semi-urban and rural areas.
It is important to establish an intricate and interconnected network of cinema infrastructure throughout the state because this gives people more opportunities for people to come and watch regional flicks and it also allows movie creators to tap into new audiences and drive both sales revenue and popularity.
The organisation has also funded the creation of cost-effective Janata cinema houses, suited for rural areas that can seat a minimum of 200-300 persons.
The organisation has also provided finances for remodeling pre-existing cinema halls and houses. This also helps in ensuring that the existing movie-goes continue to back, while also attracting new ones.
In addition, it also refunds to the newly-constructed cinema houses, a substantial amount that has been collected by them in the form of entertainment tax as a subsidy to concerned cinema houses, for a period of two years after commissioning.
The government body also supervises the setup of studio complexes for shooting, dubbing, editing, mixing, etc., and the establishment of an advanced video complex for producing serials and telefilms.
It also organises a variety of film festivals ranging from regional ones to the ones showcasing documentary films and it also compulsorily films Odia films here.
New Film Policy by OFDC:
In March of 2019, the Odisha government had revealed a new film policy that aims to provide monetary subsidies up to Rs 2.5 crore for movies that promote the state, its culture, and heritage while also showcasing the state’s varied travel destinations.
The new policy was unveiled at the 50th edition of the International Film Festival of India (IFFI) held in Goa.
Another major highlight of the policy is the adoption of a ‘Single Window approval system’ for shooting movies in the state. The guidelines and dos’ and don’ts for filmmakers looking to avail this golden opportunity have also been framed in the policy.
The chief of OFDC was quoted saying that the Odisha film industry is 83 years old and has consistently released 30-40 films every year. He also added that the encouragement for film shoots will also boost other allied sectors.
In the lead up to Make in Odisha 2020, the Chief Minister of Odisha Shri Naveen Patnaik had announced the launch of a new website for the Odisha Film Development Corporation (OFDC) as a part of the 365-day countdown for the mega conclave.
With this, the immense contributions of the Odisha Film Development Corporation and the state government for the betterment of the state’s film industry become abundantly clear.
Written By: Srividhya Suyoj