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Celebrity breweries to invest more than Rs 100 crore in Bengal beer industry

The company has plans of investing more than 100 crore in the Bengal beer industry. Investment in upgradation of the equipment related to improve quality checks and automation to match global brewery standards, as informed by Celebrity Breweries Chief Operating Officer Vishal Kumar.

Kolkata, September 21, 2021 (PTI): City-based Celebrity Breweries plans to invest more than Rs 100 crore in the Bengal beer industry, a top company official said.

Investments for Bengal beer industry

The company has its own brands and is also a major contract manufacturer of beer for leading brands like the World’s largest brewer Anheuser-Busch InBev and United Breweries.

“The company has plans of investing more than 100 crore in West Bengal beer market. Investment in upgradation of the equipment related to improve quality checks and automation to match global brewery standards,” Celebrity Breweries Chief Operating Officer, Vishal Kumar told PTI.

Government to provide an impetus to the Bengal beer industry

The West Bengal government to provide an impetus to breweries in the state has reduced duty slabs and permitted the production of non-alcoholic malt beverages. The West Bengal government has introduced a non-alcoholic beer policy.

“Introduction of NAB policy being a first-of-its-kind in India will help global companies to come with more investment towards west Bengal. Currently entire demand for NAB is being met completely through imports and not being manufactured within India,” Kumar said.

“We are going to set up the first de-alcoholizer module in India. This model is being imported from Sweden and Rs 50 crore is being invested in this module along with peripherals,” he said.

Also read: Budweiser accused of advertising over street art murals, St+Art India slams alcohol brand

The company was also coming up with a foreign liquor manufacturing facility and is in talks with other major players in the market to manufacture premium and super premium foreign liquor brands in the state, he added.

non-alcoholic-beer-utkal-today

Production of non-alcoholic beer

AB InBev — the world’s largest beer maker — is eyeing investment opportunities in Bengal after the state excise department relaxed rules last month permitting breweries to house facilities to produce non-alcoholic beer (NAB).

The company, which already has a brewery in the state, is hoping to take advantage of the change in rules in order to make NAB in India.

At present, AB InBev imports its NAB brands — Budweiser 0.0 and Hoegaarden 0.0 — to India.

Once the premises here are upgraded, it could be the first in the country to make NAB. India could also become an alternative manufacturing location to China and South Korea in the Asia Pacific region if the market picks up in the country.

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